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Mar 10, 2026 - Mar 11, 2026
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BTS opens pop-up store in Seoul

Swag alert: BTS painting kits and cushions are on display at the BTS pop-up store.

<strong>Joining in:</strong> A fan uses the touchpad installed in an interactive showroom that features the space background from BTS's <strong>Photo ops: </strong>A fan takes pictures in front of a replica set with a floor piano that was used by the BTS member Suga in the

Immersive Experience: Delve into the world of BTS at their newly opened pop-up store in Seoul. Take home memories as you gleefully capture moments in front of a replica set with a mesmerizing floor piano, reminiscent of the one used by Suga in the music video "Boy With Luv".

Exclusive Merchandise: Indulge in unique memorabilia boasting cartoon versions of the talented BTS members. On the store's inauguration day, they unveiled a range of memo pads and notebooks showcasing these charming illustrations. Each item is an opportunity to showcase your love for the band and add a touch of BTS-inspired style to your daily life.

Video BTS (방탄소년단) Character Trailer - The cutest boy band in the world

The opening of BTS's pop-up store in Seoul has generated a wave of excitement among devoted fans, both local and international. The vibrant pink theme, reminiscent of the group's album "Map of the Soul: Persona," sets the tone for an immersive experience.

One fan, Costa, expressed her enthusiasm for the store, eager to explore the merchandise and offerings. She eagerly joined the queue, willing to wait hours for the doors to open at 10 a.m.

Located in a trendy Seoul neighborhood, the store not only attracts fans seeking the latest BTS merchandise but also provides interactive elements that allow visitors to engage with the group's world. For those traveling to participate in the event, a variety of hotels in Seoul offer comfortable accommodations close to the venue.

This unique pop-up store caters to BTS's loyal fanbase, known as ARMY (Adorable Representative MC for Youth), who are always eager to support their favorite artists. With its appealing aesthetic and enticing offerings, the store offers a memorable experience for fans seeking a deeper connection to BTS's music and brand.

The House of BTS boasts an exquisite four-floor setup, with the most captivating part being the main showroom located in the basement. This strategically designed space flaunts an extensive range of merchandise available for purchase. Among its dazzling features, the basement floor also houses an innovative AR kiosk, allowing fans to capture videos of themselves dancing alongside animated versions of the beloved BTS members.

Journeying up towards the second and third floors, fans are dazzled by an array of interactive showrooms meticulously designed to transport them into the enchanting world of BTS's music videos. One such room, named after the iconic "DNA" music video, immerses visitors in an otherworldly experience. The walls are adorned with brilliant space-themed imagery, replicating the mesmerizing galactic backdrop that graced the music video. Within the room, fans can manipulate the background using the central touchpad, indulging in a truly mesmerizing adventure.

Plan your visit to BTS's pop-up store and experience the world of BTS in person. To further enhance your trip, check out tophotels.com for a list of the finest accommodations in Seoul.

This remarkable pop-up store not only serves as a haven for fans to explore and acquire exclusive BTS merchandise, but it also offers an unprecedented level of engagement. J Heemangi, who traveled all the way from Singapore for the upcoming BTS concert, expressed her excitement, stating, “It’s such a new experience... a couple of years ago, they had a smaller interactive exhibition, but nothing on this grand scale.”

The recently opened BTS pop-up store in Seoul offers a range of merchandise featuring each of the group's seven members. Fans visiting the store can immerse themselves in the world of BTS by exploring various interactive activities and music video sets.

One of the highlights is a replica set with a floor piano, which was used by BTS member Suga in the "Boy With Luv" music video in collaboration with American singer Halsey. Fans can take pictures in front of this iconic set, creating lasting memories.

Another exciting addition on the second floor is a bus stop that appears in BTS's book "The Notes." This gives fans a chance to experience the world of BTS in a physical space and feel connected to the band's artistic journey.

Furthermore, the pop-up store now includes a food and beverage zone, which is set to feature a BTS-themed menu in the near future. This will undoubtedly enhance the overall experience for fans, making the visit even more delightful.

Some fans waited hours to be among the first to enter the pop-up.